The deadline for submitting a video is July 11, and winners will be announced between July 12 and 19.
CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS.
Innovation is a fundamental brand value.
; Contestants must wear an outfit from Uniqlo… Musical.ly, which ByteDance acquired in 2017 for a reported $800 million to $1 billion and last year merged with TikTok, also was a huge hit among U.S. teens but gained little advertiser traction. Our objective was to highlight these hidden thoughtful details and to show UNIQLO as a company with innovation at its heart. Key hires this year include Facebook's former VP of Global Partnerships Blake Chandlee as VP of business strategy in the Americas and Europe, the Middle East and Asia, and Vanessa Pappas, YouTube's former global head of creative insights, as the first U.S. general manager. The brand has a “made for all” positioning strategy and is a brand that sells apparels that are essential, simple and helps wearers find their individualistic styles.
winners and honorees will be announced at the shorty social good awards digital ceremony on november 19! Using tablets, customers can compose their thoughts on stereotypes that will project on a wall for all to see, creating a venue for empowering personal expression. After posting a public video with that hashtag, they can follow the @uniqlo.tiktok account on TikTok to receive notification of winning.
The close-up imagery and tagline emotionally connect with viewers with the concept that wearers are more than a brand and the stereotypes addressed to them—whether it be about beauty, gender, race, or religion. We created a world-first campaign and activated in over 100 locations across Australia and online.
But a way of thinking. Discover announcements from companies in your industry. Discover the quality design and timeless feel of LifeWear at UNIQLO. Finalists will be announced in mid-October! Copywriting Content developed for TikTok has gone viral beyond the platform and generated millions of views on rivals like Twitter and Instagram.
The billboards flash images at the speed of 20-30 frames per second to create a constantly changing unique code.
This campaign capitalizes on Uniqlo’s anonymity, making it its strength. As it's fairly new to the Canadian market, Uniqlo’s competing with several established apparel brands with brand-loyal customers. The campaign reached over four million people, resulting in 35,000 new customers.
The contest is open to TikTok creators in the U.S., France, Japan and Taiwan.
Millions of people participate in But a way of thinking.
Positioning : Uniqlo has positioned itself as a modern Japanese company and aims to inspire people to dress casually. and the rest of the social web. A key challenge for TikTok will be monetizing an audience that mostly consists of teenagers using the free app. This performance is underpinned by a growing affinity for UNIQLO among families with rising incomes, who … Uniqlo, a Japanese casual wear brand, announced their return to Oxford Street in London. The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Consumers could decipher the unique code by taking a photo of the display unit. Uniqlo's #UTPlayYourWorld on contest on TikTok is well-suited for the social video app, whose audience mostly consists of mobile-savvy people under age 30. Linking up yet again, UNIQLO and Finnish brand Marimekko team up on a colorful collection. When participants enter the enclosed space, they can view videos of spoken word performances regarding social labels and share their experiences with #beyondthelabel, which can also direct prospective buyers to UNIQLO's online store. In the following video, I created the storyboard, script, recorded the audio and visuals, and edited the video. A Uniqlo commission to create a 360 global campaign for holiday 2013: Unify holiday campaign globally, zero in on products, develop a concept that merged product and holiday message, and translate/execute it into multi-channels. Founded in Japan, Uniqlo is a clothing manufacturing company with a reputation for high-quality and moderately-priced clothes. Retail brand Uniqlo launched a campaign that challenges users of social video app TikTok to post videos of themselves wearing their favorite Uniqlo outfits. Uniqlo’s merchandising focus on casual and functional basic wear continues to draw customers.
It involved a number of digital billboards installed in high traffic areas near UNIQLO stores across Australia. At the heart of UNIQLO's LifeWear and HEATTECH proposition are hidden thoughtful details. Simple apparel with a not-so-simple purpose: to make your life better. Credits: The existing Uniqlo logo was not designed by me. This experience was shareable on social to encourage friends to uncover their own unique code through similar YouTube and Facebook videos. Want to share a company announcement with your peers? Denim brand Guess last year ran a branded hashtag challenge on the app, and food-delivery service GrubHub hosted a takeover ad campaign on TikTok in February.
Great Strides in South and Southeast Asia UNIQLO Southeast Asia & Oceania (Singapore, Thailand, Indonesia, Malaysia, the Philippines, and Australia) performed extremely strongly in FY2019 with both revenue and profit increasing by over 20% year on year. 1000heads created a bespoke in-store validation system, to live track and report on vouchers redeemed across Australia. A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content. My goal as a designer was to learn how to help Uniqlo achieve its goal to create a virtuous cycle to “attract new UNIQLO fans in new store location areas, who will then also start purchasing UNIQLO items online” (UNIQLO Business Strategy North America 2020).
TikTok, which is owned by Chinese tech giant ByteDance, last year was one of the few apps not owned by Facebook or Google that topped the rankings of non-game downloads worldwide, a Sensor Tower report found.
It involved a number of digital billboards installed in high traffic areas near UNIQLO stores across Australia.
Shorty Awards® is a registered trademark of Shorty Awards LLC. Uniqlo's campaign is another sign that TikTok is gaining attention among brands that either host contests on the app or run paid sponsorships. TikTok claims that its users open the app eight times a day, making it an attractive target for mobile marketers that are looking to engage Gen Z consumers. He opened his first Uniqlo store in 1984, with its breakthrough moment following in 1998, when the brand opened the first Tokyo outlet in Harajuku. Fill out the form below and we'll work on connecting you to the entry creator! This campaign capitalizes on Uniqlo’s anonymity, making it its strength. WINTER INSPIRATION.
It has developed into a ¥170 billion operation, with the populous nations of Indonesia, the Philippines, and Thailand generating especially strong results.
The brand also scored a win as it adapted its AIRism breathable fabric to make face … Brief: Retail brand Uniqlo launched a campaign that challenges users of social video app TikTok to post videos of themselves wearing their favorite Uniqlo outfits, per an announcement.Winning videos will have a chance to appear on video screens at stores and on the brand's social media accounts. While Uniqlo has been gaining momentum, it lacks brand recognition, which is partly because of the brand’s universal clothing style compared to label-oriented fashion brands. Some of UNIQLO's thoughtful details are no longer so hidden….. Hence, rather than the focus being on universal clothing styles, the focus of each ad is on the individual and message, which directly correlates to Uniqlo's brand values, like challenging conventions and diversity. The close-up imagery and tagline emotionally connect with viewers with the concept that wearers are more than a brand and the stereotypes addressed to them—whether it be about beauty, gender, race, or religion. Made in NY. Subscribe to Mobile Marketer to get the must-read news & insights in your inbox. Print Advertising Campaign Entries are now closed. TikTok now restricts downloads for kids under 13 as part of a settlement with the U.S. Federal Trade Commission. Also, the photography that was not shot by me (as indicated with the embedded credits) was provided by Pexels.com under a Creative Commons License, and they were later colour corrected and cropped on Photoshop to look cohesive as a series of close up shots. Uniqlo Campaign. Shop online with our new Fall/Winter Collection with free returns on all orders. Campaign Concept Discover new winter staples with our versatile collection.
UNIQLO is an innovative Japanese company that inspires the world to dress casual. Once on the website, consumers were taken through a series of screens to teach them about the benefits of HEATTECH products before displaying a winning page where they won a sample T-Shirt or a voucher code for discount at the online store. Designed by Kelsy Baloch | 2020 RGD Honour Award for .design Website. A steady consciousness of constant change, diversity, and the challenging of conventions” (https://www.uniqlo.com/eu/en/company/about_uniqlo.html). The Shorty Awards honor the best people and organizations on social media, culminating in a The campaign utilises fast moving images to deliver a unique product code which is indecipherable to the naked eye. We are a technology company.". Shoppers were then asked to upload the five digit code to the campaign website to redeem for a sample from the HEATTECH clothing range. UNIQLO's President and CEO Tadashi Yanai said "We are not a fashion company.
UNIQLO's HEATTECH range uses technology to create properties to allow your skin to breathe when it's hot and to stay warm when it's cold. UNIQLO CO., LTD. ( 31KB ) to Japanese page.